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BlueFocus

Enhancing clients' enterprise capabilities through intelligent management and operation.

Introduction

BlueFocus is a marketing technology company dedicated to comprehensively empowering enterprises in intelligent operations. Under its strategic positioning in Marketing Intelligence, Globalization 2.0, and AI² (All in AI), the core businesses of BlueFocus and its subsidiaries include global outbound marketing, such as overseas marketing for Chinese enterprises and cross-border website development; performance advertising, such as full-service advertising agency work and media buying; digital marketing services, such as digital marketing, public relations, and event management; as well as metaverse marketing. Its service offerings cover the entire marketing communications value chain, along with intelligent business operation services powered by marketing technology, with service coverage spanning most major markets worldwide.

Founded in 1996, the Company was listed on the Shenzhen Stock Exchange in 2010 (stock code: 300058). In 2025, the Company's operating revenue exceeded RMB 68.693 billion, making it one of the world's Top 10 marketing communications groups. Headquartered in Beijing, BlueFocus has branch offices across major regions in China and an international business network spanning North America, Europe, and other countries and regions in Asia Pacific.

BlueMedia Group

BlueFocus's strategic business unit focused on intelligent marketing and next-generation digital advertising

BlueDigital

BlueFocus's AI interactive marketing business unit

Position

Top 10 Global Marketing Holding Companies
in WARC Effective 100 (2025)

  • RankingHolding CompanyHQ
  • 1WPP
  • 2Omnicom Group
  • 3Publicis Groupe
  • 4Interpublic Group
  • 5Dentsu
  • 6Havas Group
  • 7Accenture
  • 8Stagwell
  • 9BlueFocus
  • 10Hakuhodo DY Group

Source: 2025 Top Holding Companies in the WARC Effective 100

Top 10 PR Agencies
by the Holmes Report 2023

  • RankingHolding CompanyHQ
  • 1Omnicom PR Group
  • 2WPP
  • 3Interpublic Group
  • 4DJE Holdings
  • 5PROI Worldwide
  • 6Ultra European Network
  • 7Publicis Groupe
  • 8IPREX
  • 9Next 15
  • 10BlueFocus

Source: Provoke 2023 (The Holmes Report)

Clients

BlueFocus provides services to over 3,000 clients, both international and Chinese companies in the online game industry, automotive, internet, e-commerce, high-tech products, consumer goods, real estate, finance. More than 150 of them are fortune 500 companies.

Financial & Other IndustriesAutomotiveConsumer Goods
Clients 1
AutomotiveConsumer GoodsHigh-tech
Clients 2
Consumer GoodsHigh-techInternet & Gaming
Clients 3
High-techInternet & GamingFinancial & Other Industries
Clients 4
Internet & GamingFinancial & Other IndustriesAutomotive
Clients 5

Management Team

Oscar Zhao

Oscar Zhao

Co-founder Chairman

Fei Pan

Fei Pan

CEO

Scott Xiong

Scott Xiong

Vice Chairman

Bin Luo

Bin Luo

President

Holly Zheng

Holly Zheng

Executive Vice President President of International Business

Milestones

1996
BlueFocus was founded, with a focus on public relations.
2010
Listed on the Shenzhen Stock Exchange (SZ 300058) on February 26. Integrated marketing communication.
2013
Completed acquisition of We Are Social, the largest social media communication company worldwide. Achieved Intelligent Marketing & Globalization.
2015
Founded International Business Group. Overseas headquarters was put into operation in the Silicon Valley. Completed acquisition of DOMOB and Madhouse, becoming No.1 agency for mobile advertising in China.
2016
Ranked No.8 in World's Best Holding Companies by Warc100. Founded BlueVision, a wholly-owned subsidiary for overseas marketing.
2017
Ranked No.9 in Global Top PR Agency Ranking by The Holmes Report. Listed as one of the Fortune China 500 companies for the first time, becoming the only marketing company on the list.
2018
Ranked No.1 in Asia and No.9 in the world in the global PR agency ranking of PR Week. Becoming the first Facebook One Billion Club.
2019
Ranked No.9 in Global Top PR Agency Ranking by The Holmes Report. Ranked No.17 on the list of Top 100 Private Enterprises of Beijing, and No. 5 on the list of Top 100 Cultural Enterprises of Beijing.
2020
Invested in Hainan Cloud Duty-free as a foray into duty-free economy. Ranked No.8 on the list of World's Best Holding Companies by Warc100.
2021
Ranked No.14 on the list of Top 100 Private Enterprises of Beijing, and No. 1 on the list of Top 100 Cultural Enterprises of Beijing. Introduced two investors - CVC and CDPQ to the international business group, with BlueFocus holding a share of 34.51% in it. Founded wholly-owned subsidiary Uniblue to develop metaverse business. Founded StarUnion to build an influencer branding and effectiveness growth platform driven by technology and creative. Optimized "Marketing+Sales" end-to-end chain business deployment.
2022
Founded Aland "LAN+Tech" together with Aland to advance the new model "Marketing+Sales". Built "People, Goods and Scenarios" in metaverse: released digital virtual human Su Xiaomei and virtual musician K, and launched digital human-driven platform AI Beings Clone, virtual space Uniblue, digital collection releasing platform MEME, virtual livestreaming studio LiveSmart Studio and virtual photographing studio BLUEBOX XR Studios.
2023
AI², All in AI. For embracing AIGC in an all-round way, worked with Microsoft China, Baidu and Zhipu to explore new business models. Establish overseas offices in Vietnam. Adopted the "Human + AI Assistant" work mode company-wide. Launched Blue AI, an industry-specific solution for marketing integrating the Large Models to build an AIGC matrix.
2024
Ranked 234th among China's Top 500 Private Enterprises. Ranked 320th on the Fortune China 500. Established overseas offices in Thailand. Launched the overseas programmatic platform BlueX and AI native growth engine BlueTurbo DSP.
2025
Ranked 195th among China's Top 500 Private Enterprises. Ranked 279th on the Fortune China 500. Established overseas offices in Brazil and Indonesia. Strategically focused AI investments, positioning in GEO, multimodal, and other AI-native companies. Token usage volume has entered the trillion-scale era.