About us-BlueFocus

Enhancing clients' enterprise capabilities through intelligent management and operation.

Introduction

BlueFocus is a marketing technology company dedicated to enhancing our clients' enterprise capabilities through intelligent management and operation in the era of big data and social networks. Guided by the strategy of intelligent marketing, globalization and AI² (All in AI), major service offerings provided by BlueFocus and its subsidiaries are overseas marketing (overseas marketing, cross-border platform building, etc., by Chinese enterprises), domestic digital advertising (advertising agent, advertising launches and placement), digital marketing services (digital marketing, public relations, event management, etc.), metaverse. With a global network, we offer services covering the entire industry chain of marketing communication, as well as intelligent management and operation services based on data technology.

Founded in 1996, BlueFocus was listed on the Shenzhen Stock Exchange/Growth Enterprise Market (SZ300058) in 2010. In 2022, it achieved a revenue of over RMB 36.6 billion, becoming one of TOP10 marketing and communication groups worldwide. Headquartered in Beijing, BlueFocus has branch offices in major regions across China, as well as global business networks in North America, Europe and other countries and regions in Asia Pacific.

As the first marketing technology company focused on developing innovative businesses like metaverse and AIGC, BlueFocus launched Blue AI, an industry-specific solution for marketing integrating the Large Models to explore new technologies and methods for marketing (with a total of over 100 technology patents and software copyrights), build new production mode with AI+ content, and boost virtual-reality fusion among different industries and marketing models. Moreover, BlueFocus pursues "AI First" based on "All in AI", and has obtained more than 100 AI-powered excellent cases to create new value for clients.

Position

Top 10 PR Agencies by the Holmes Report 2023

Ranking Holding Company Headquarters
1 Omnicom PR Group
2 WPP
3 Interpublic Group
4 DJE Holdings
5 PROI Worldwide
6 Ultra European Network
7 Publicis Groupe
8 IPREX
9 Next 15
10 BlueFocus

Source: Provoke 2023 (The Holmes Report)

Top10 Global Marketing Holding Companies in WARC Effective 100 (2023)

Ranking Marketing Group Headquarters
1 WPP
2 Omnicom Group
3 Interpublic Group
4 Publicis Groupe
5 Havas Group
6 Dentsu
7 Stagwell
8 Accenture
9 BlueFocus
10 ADK

Source：2023 Top Holding Companies in the WARC Effective 100

Clients

BlueFocus provides services to over 3,000 clients, both international and Chinese companies in the online game industry, automotive, internet, e-commerce, high-tech products, consumer goods, real estate, finance. More than 150 of them are fortune 500 companies.

Automotive | Consumer Goods | High-tech | Internet & Gaming | Financial & Other Industries

Management Team

Oscar Zhao

Co-founder
Chairman
Fei Pan

CEO
Scott Xiong

Vice Chairman
Bin Luo

President
Holly Zheng

Executive Vice President
President of International Business

Milestones

1996

BlueFocus was founded, with a focus on public relations.

2010

Listed on the Shenzhen Stock Exchange (SZ 300058) on February 26.
Integrated marketing communication.

2013

Completed acquisition of We Are Social, the largest social media communication company worldwide.

Achieved intelligent marketing & global operation.

2015

Founded International Business Group. Overseas headquarters was put into operation in the Silicon Valley.

Completed acquisition of DOMOB and Madhouse, becoming No.1 agency for mobile advertising in China.

2016

Ranked No.8 in World’s Best Holding Companies by Warc100.

Founded BlueVision, a wholly-owned subsidiary for overseas marketing.

2017

Ranked No.9 in Global Top PR Agency Ranking by The Holmes Report.
Listed as one of the Fortune China 500 companies for the first time, becoming the only marketing company on the list.

2018

Ranked No.1 in Asia and No.9 in the world in the global PR agency ranking of PR Week.

Becoming the first Facebook One Billion Club.

2019

Ranked No.9 in Global Top PR Agency Ranking by The Holmes Report.

Ranked No.17 on the list of Top 100 Private Enterprises of Beijing, and No. 5 on the list of Top 100 Cultural Enterprises of Beijing.

Founded Tomato Interactive, a subsidiary brand for KOL marketing overseas.

2020

Invested in Hainan Cloud Duty-free as a foray into duty-free economy.
Ranked No.8 on the list of World’s Best Holding Companies by Warc100.

2021

Ranked No.14 on the list of Top 100 Private Enterprises of Beijing, and No. 1 on the list of Top 100 Cultural Enterprises of Beijing.

Introduced two investors - CVC and CDPQ to the international business group, with BlueFocus holding a share of 34.51% in it.

Founded wholly-owned subsidiary Uniblue to develop metaverse business.

Founded StarUnion to build an influencer branding and effectiveness growth platform driven by technology and creative.

Optimized "Marketing+Sales" end-to-end chain business deployment.

2022

Founded Aland "LAN+Tech" together with Aland to advance the new model "Marketing+Sales".

Built "People, Goods and Scenarios" in metaverse: released digital virtual human Su Xiaomei and virtual musician K, and launched digital human-driven platform AI Beings Clone, virtual space Uniblue, digital collection releasing platform MEME, virtual livestreaming studio LiveSmart Studio and virtual photographing studio BLUEBOX XR Studios.

2023

AI² , All in AI.

For embracing AIGC in an all-round way, worked with Microsoft China, Baidu and Zhipu to explore new business models.

Adopted the "Human + AI Assistant" work mode company-wide.

Launched Blue AI, an industry-specific solution for marketing integrating the Large Models to build an AIGC matrix.